en kort bakgrund

Jag växte upp på en ö utanför Göteborg och upptäckte väldigt tidigt att jag föredrog att läsa, skriva, rita och skapa framför att leka utomhus; om jag gjorde det handlade det mest om att klä ut mig eller något i den stilen. När jag ser tillbaka fanns det aldrig en tid då jag inte hade som mål att använda kreativitet i mitt yrke en dag, och detta fanns hela tiden i bakhuvudet genom olika jobb och konstkola och ledde slutligen till beslutet att studera mode- och textildesign i Milano, Italien.

Jag flyttade 2006 och efter tre år som student fick jag anställning vid den grafiska avdelningen på det världskända modehuset Moschino. Det var här jag upptäckte hur mycket jag älskade att skapa mönster, använda starka färger, rita seriefigurer och ge olika karaktärer personlighet genom att göra små enkla ändringar i linjer. Moschino har en lekfull tradition i dess design som kom från grundaren Franco och hans starka personlighet. Jag älskade att titta på bilderna från arkivet då det finns många galna saker där.

Allt möjligt kan inspirera mig; konst, musik, människor på gatan, en bok som får mig att gråta, ett tyg, starka historiska personligheter eller praktiskt taget allt som gör mig nyfiken eller utlöser en reaktion. På samma sätt som jag älskar att ändra teman och inluenser, tycker jag väldigt mycket om att utmana mig som konstnär och person genom att pröva olika teknier och stilar då jag tecknar.

 

vill du starta ett samarbete?

Denna hemsida är en kanal för olika idéer, tankar och känslor; det kan vara en dikt, en bok, ett klädesplagg, en bild eller en hel serie bilder länkade till varandra. Som en fristående grafisk formgivare, illustratör och konstnär är jag tillgänglig för samarbeten med både företag och privatpersoner.

Kanske har du en idé till en målning i kontoret, vardagsrummet eller som gåva, kanske du behöver illustrationer till en bok eller mönster tryckt på en tapet... Kontakta mig gärna så kan vi boka ett möte live eller online och bolla alternativ och idéer till att börja med förr att tillsammans komma fram till den bästa lösningen!

Allt gott!
Elin

ord

2014 > 03

He was all alone. He had left the others when running from the crowd of shouting people. He sat down and leaned against a cold brick wall exhausted and without breath. He knew he could never turn back, but had no idea where to go either. The panic started to spread but he chose to ignore it and closed his eyes. He was alone. He would continue like that; just him against the rest of the world, never asking for help or needing anything from anyone. The thought calmed him down and made his body finally relax.

He opened his eyes and stared into the ones of a big dog, obviously one born on the street mixed from all kinds of breeds where all had contributed with something. He had always loved dogs but couldn't decide what it looked like. The dog stood completely still, not threatening him nor trying to make friends.

He remembered he had a meat sandwich stuffed in one of his big pockets of the jacket he wore and not took of the foil from it and offered it to the animal in front of him. It changed expression from blank to suspicious and sniffed the air without moving. Ha threw it on the ground and it just moved a leg to avoid being hit, but then slowly seemed to understand it was a gift and wouldn't attack. When the food was all gone the dog took a few steps closer to him but still keeping the distance and lay down still watching him.

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I sometimes wonder if this passion and desire to create things was something I was born with or if it grew during the years, but I cannot remember any time or moment when I haven't taken for granted I will one day work creatively one way or another.

I have never lived and breathed fashion,I just kind of ended up in it since it combines some of my favourite things; art, problem solving, technical issues, the need to think about materials, cuts, prints and make all of that into something someone could wear, like a walking canvas of my mind. The whole idea of creating something new and hopefully not seen a hundred times; a concept and a world I choose and then try to share with others, is very fullfilling in the end. Fashion, how much do I not hate that word and what it usually stands for, can be dull but also very exciting.

I am not choosing to take part of the community of trendsetters, it-people, fashionweek-posers and all those who think their value is in how much money they can spend on the right garment or accessory, I am choosing the world of the truly creative ones. You can usually see the difference; some of us haven't made a choice, our profession chose us somehow. I have a need to do this, and for that I sacrifice a "normal life" without blinking. It can be hard, I sometimes feel exhausted and wish I could just settle for less, but now I have reached a point where it's no turning back just pushing forward.

Life is what it is, and now my job has become my life ike it or not. I bring it with me every day, everywhere i go, and it sinks more and more in to me this fact; I have started a company and a brand that for others will be something they have a personal opinion about. They will not know what I was thinking, but rather figure out if it fits them or not. It's a fascinating thought and I am excited to see where this journey takes me. It took me long enough to start...

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